Formula One will be behind paywall between jersey

Formula One will be behind paywall between jersey

Postautor: lucyweiweiwei » 22 cze 2017, o 06:00

Formula One’s new owners believe the UK television rights deal they have inherited from Carlos Beltran Authentic Jersey the previous management, led by Bernie Ecclestone, is detrimental to the sport – with coverage entirely behind a paywall from 2019 to 2024.Sean Bratches, the managing director of commercial operations for the Formula One Group, sees free-to-air television as key to the future of the sport but F1 will be shown exclusively on Sky for five years from 2019. On Tuesday the chief executive, Chase Carey, criticised Ecclestone as having a “short-term, deal of the day focus”.“Free to air is critically important to us,” Bratches said at the FIA conference. “My vision as it relates to media rights is a hybrid of free to air and pay. Our plan is to balance the two but have a prominent, over the year, free-to-air voice. That is important from a fans, sponsors and relevance standpoint. There is the cauldron full of cash on the pay side and on the other side of the scale you have brand and reach.“My view is a 30-70 model of free-to-air to pay, where you have a number of grands prix to be on free to air and then we can play and toil with the pay side to generate revenue that we can reinvest back into the sport.”Sky’s coverage began in 2012 when the BBC was still showing 10 races a season, after which year the 2015 Formula One global media report showed a drop of 3.8 million viewers in the UK. It was the sharpest drop during a 17% fall in viewing figures between 2011 and 2015 cited in the same repor.Naming Sam Warburton, the tour captain, on the bench belongs in the same category. That David Clarkson Jersey said, not even O’Mahony would have dreamed even three weeks ago he would be captaining the Lions in the first Test against the All Blacks. He started against England in the Six Nations Championship match in Dublin only because Jamie Heaslip was injured in the warm-up but his strength of character, determination and lineout prowess have caught the eye of every Lions coach.“He has that Paul O’Connell kind of DNA in him, being a Munster man,” the Lions assistant coach, Graham Rowntree, said. “I’ve coached against him for a long time and he’s always a bloody handful when you’re playing against Ireland.”Rowntree also reckons O’Mahony would show equal commitment whether he was leading out the Lions or sitting on the midweek bench. “He’s exactly the character you need – a guy who would get on with things if he wasn’t involved in the Test squad.”Does he ever relax? “Off the field you don’t see him growling at people in the dining room,” Rowntree said. “You need guys who can flick in and out of intensity and he has got that. This is as intense a gig as I have ever done. We seem to have been in 100 hotels in the last week. You need to switch off.”The matchday squad as a whole will certainly not take a backward step and should add up to more than the sum of its parts. “That combination of Brodie Retallick, Read and Whitelock works very well together …they’ve been the best in the world for the last few years.”For all that, Borthwick does not rate New Zealand as unbreakable. Asked if they could be put under pressure by the players at the Lions’ disposal his reply was instant. “Yes, but we’ve got to be smart and we’ve got to be able to adapt while we’re on the pitch. Play at one end of the spectrum and people know what you’re going to do. You’ve got to be able to move along that.”Right there is the Lions’ big challenge; to keep the All Blacks guessing. Gatland’s men have the ability to do precisely that.It may be among the reasons why the All Blacks are rushing Kieran Read straight back into the Test arena following his prolonged absence with a broken thumb. “In Kieran Read they have a brilliant caller, someone who identifies space incredibly well,” Borthwick said. Nobody does a more painstaking amount of homework than the former England captain and the mind spools back to Japan’s famous 2015 World Cup win over South Africa in Brighton. That was a supposedly impossible assignment, just like this one, and had Borthwick’s technical fingerprints all over it.
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