It will offer another option to pandora jewelry sales
consumers who now can order Pandora jewelry online through 39 authorized retail partners such as Nordstrom, Jared and Bloomingdale's. The U. S. site will be the latest addition to online store sites in seven European countries. Pandora, which markets itself as high-quality jewelry at affordable prices, offers pieces that range in price from $30 for a sterling ring or individual charm to hundreds of dollars for a gold charm. And the new marketing campaign aims to "make sure that consumers are aware that the Pandora brand is about more than charms and bracelets, " Burger said. "It builds off the success that we've had, encouraging people to celebrate unforgettable moments. …
It's a new way to pandora charms sale online
really encourage someone to ask themselves who they're going to create today, and think how Pandora jewelry can partner with them in answering that question. "The company held off selling products through its own online sales channel in the U. S. until it could better gauge the potential impact on its store business. It found consumers who shop multiple channels of a brand spend more overall, Burger said. "The U. S. is one of the most developed online markets in the world today, and to open our own eSTORE in the country is an important new step for us, " Anders Colding Friis, CEO of Pandora, said in the company's announcement Monday. Changes at Pandora come as sales are growing both globally and in the U. S. and as midpriced jewelry brands overall are enjoying a resurgence. "Whilst most consumers are still unable to comfortably afford luxury jewelry, the improved economic state of the U. S. has allowed consumers to shift their tastes away from lower-end jewelry and toward the mid-priced segment of the market, " according to a November report on jewelry in pandora charms sale clearance
the U. S. by market research firm Euromonitor International.
Brands such as Pandora, Kay Jewelers and Blue Nile all benefited from the trend, with double-digit growth in 2013, the report said. Last year, Pandora's U. S. sales grew more than 20 percent in the Americas to $714 million. The Copenhagen-based company, which began selling in the U. S. in 2003 and is completing a move of its U. S. headquarters from Columbia to Pratt Street downtown, now operates 315 branded stores in the U. S. and sells its products from a total of 3, 629 stores in the U. S. Though the core charms and bracelets category makes up nearly 80 percent of Pandora sales, growing more than 25 percent last year, new products have driven much pandora pendants sale
the overall sales growth.