Think Billy Crystal and have your trade show

Think Billy Crystal and have your trade show

Postautor: misshuana » 17 mar 2017, o 12:58

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Author Name: Dick Wheeler
Contact Email Address: solutions@proexhibits
WebSite: http:www.proexhibits
Category: Marketing
Description: It is often said that if you dont know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, If you dont know what you want to do, its harder to do it. This is good advice especially in the trade show exhibit arena. It is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. For example, ask how many hot leads do I need in order to justify the cost of our exhibit? What is my projected close rate needed to warrant my trade show booth budget? You get the idea
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Article Content:

Six Ways to Attract a Crowd at a Trade Show : Why Show Business Glitz Makes It Big In Trade Shows
by: Dick Wheeler
Tom Hanks , Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football fields worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of convention exhibits.
and this year is the biggest year. At the CES, Intel hosted a performance by the Black Eyed Peas, Motorola featured the Foo Fighters and Verizon Wireless had hip hopping by Yellowcard and Maroon 5.
Celebrities and celebrity look-a-likes, athletes and former pros, comics, actors , musicians, and scantily clad booth babes all are attention-getters that can draw crowds of business prospects to your trade show booth.
Clients often ask how they can add glitz and pizzazz into their trade show display experience. Here are a few things to consider:
1. The obvious first step is to hire show stoppersthis can run the entire gamut from famous celebrities to clowns on stilts. Even your smiling, energetic and well trained booth staff can do the job of attracting attention.
2. Make your trade show exhibit exciting by incorporating movement, color, lights and action. Practice what motion picture producers do when they yell into their bullhorns, Lights! Action! Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest. New technologies bring high drama to your trade show booth such as 3D videolaser image displays suspended above.
3. Display a sense of humor. Think Billy Crystal and have your trade show booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells and it also helps to break the ice and get your crew off to a friendly start.
4. Bring Internet access into your booth that showcases your professionally designed company website. Incorporate on a large backdrop screen robotics, holographics and waterscreen projections. Be sure to take into consideration your trade show exhibit suppliers advice and expertise on graphics, portability and trade show cost management.
5. Make your booth exhibit interactive so that you can involve people with a touch , feel, sight and sound experience. Experiential activity is better and longer lasting than passive involvement.
6. Provide exciting, fun giveawayslarge or small, everyone likes to win something. By offering a drawing on a glitzy prize perhaps a two night free stay at the luxury resort would make it fun for your trade show attendees to allow them to have the magic continue.
By thinking creatively you can take.
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