Currently, the entire floor brutal competition in the market has become an indisputable fact, flooring companies in this industry is also faced with natural background adjustment. Throughout the current flooring market, companies want in a complex competitive environment to win the development, it is also facing challenges in many aspects. On the transformational change has become the trend of the flooring market, companies are still to achieve change from the marketing of products starting from it?
At present, many companies are stuck in the city floor lowest level of production levels. For them, the production and sales of products is the most important. In order to improve performance in these two areas, they will be in production efficiency, the price of some effort in order to achieve a breakthrough on the amount. They believe that low-end products can quickly return the funds, and the market demand, sales faster. However, this model is very small profit margins. In fact, this practice is not simply for quantity of science, can not enhance quality and strength fundamentally. Extensive mode of production will directly lead to a greater consumption of resources, product quality is difficult to guarantee, real economic benefits is very low.
In recent years, the domestic market is saturated flooring, flooring business development is limited by the large economic environment. Product upgrades almost become an important weapon in many flooring company out of the crisis, the importance of product upgrades obvious. Faced with economic difficulties in recent years, some companies first select product upgrading and restructuring to cope with the crisis, the crisis will have an organic holding the mentality, the first accepted Internet thinking, will upgrade from the traditional business model to the Internet type, to accommodate more progress of the market economy.
If the product upgrade is a hard floor enterprise reform, then the changes in marketing thinking is that companies dominate the market circuitous road. Compared to product upgrades, changes in marketing thinking enterprises are more able to better direct sales profits. It seems that in numerous market development, enterprises should pay attention to the floor changes in marketing thinking, the market actively.
Wang was one of the terminal is a local flooring company magic beyond multinational corporations. But with the changes in market competition environment, the terminal was the dominant king in marketing model reduction, and product and brand weaknesses highlighted. No brand pull, no product strength, co-brand power, completely against the terminal sales, companies lack of real competition. This requires shift from price competition theory of product differentiation and brand competition, we want to create differentiated products that consumers can not resist, through brand integration to drive channels. Marketing model from a single terminal for the king-to-end product, brand interaction and effective collaboration.
Therefore, for the flooring business, in the current competitive market, companies want contrarian breakthrough, you need to connect markets in the nature of the work to proceed, only from reality, the floor in order to win more business in the future intense competition in the market for the long-term development.
the article come from:flexural strength wood decking
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