To keep it fair and, most importantly, stop resellers from hoarding all the stock, Adidas limits Yeezy Boost purchases to Adidas Yeezy Boost 350 V2 UK
one per customer. At least that's what the company's website claims. But as Adidas searches for the right formula to contain people looking to make a profit, the sportswear juggernaut appears to be hurting honest buyers. Judging from personal experience, Adidas is going beyond the one-per-customer restriction on the site. Its checkout system blocks the use of duplicate credit cards as well as email, billing, shipping and, interestingly enough, IP addresses on any Yeezy order.
Other interested consumers had it worse, though. If you look at the replies to this Adidas tweet, in which it let followers know that the Yeezy Boost 350 had sold out, you'll find a barrage of angry Adidas NMD Human Race UK
replies and sad memes -- including, yes, the notorious "crying Jordan." It took less than two hours for Adidas to sell however many Yeezys it made available that day.
The Yeezy Boost franchise is experiencing unprecedented demand from customers worldwide and Adidas Originals continues efforts to provide an amazing purchase experience. After every limited release, we work to improve our back-end and front-end systems to accommodate the growing demand -- a commitment squarely focused around providing a fair and unbiased purchase experience. Adidas Originals continues to develop programs Adidas NMD XR1 UK Sale
like Adidas Confirmed which is a revolutionary tool meant to automate the sneaker lottery system, but we are aware that not all demand can be supplied. We value feedback from customers -- good or bad -- on their purchase experience, as it only helps to improve the system moving forward.
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