Nike Air Max 90 Essential Damen

Nike Air Max 90 Essential Damen

Postautor: sooo » 14 sty 2019, o 06:19

To some, Stan Smith is a former tennis world No 1 and two-time grand slam champion. For many others, this information is located halfway down the first page of Google results when you search his name.

What takes up the first half of entries is Smith’s legacy, more enduring than any records broken or silverware picked up Adidas Nmd Womens on court, a metonymy of a man who, like any successful brand, inhabits his name more Nike Air Max 2017 Womens fully as a concept than ever he did as a person.

The Stan Smith story is a parable of modern marketing, of endorsement and brand muscle that has built a product’s reputation and stature into something freestanding and organic, where cult status and near ubiquity work in equal measure as keystones.

It’s rare for a Nike Air Huarache Womens fashion item to straddle opposing poles in this way. For the cognoscenti, be they trend-setters or of the breed of trainer obsessives known collectively as ‘sneakerheads’, popularity can be the kiss of death. Scarcity is a commodity in these circles. But since the shoes were launched, more than 40m pairs have been sold – that’s like the entire population of Venezuela, say, or Nepal, all wearing the same style of footwear.

They have undergone Adidas Gazelle Femme design permutations and spawned new generations. John Lennon, David Bowie and Naomi Adidas NMD Womens Campbell have worn them. Ridley Scott included them in his Blade Runner dystopia. They have been archived and reissued; they've gone from auction site rarities to being back in shops within the space of two years. And their popularity remains unbounded by time or distance from the man who gave them his name.

Nike Air Max 90 Essential Damen There were trainers in the Christian Dior couture show that month too – once, under the direction of flamboyant showman John Galliano, it would have been unthinkable. But the label’s creative side is now run by pragmatic Belgian Raf Simons, who’s as keen on modernising the institution of couture as he is on preserving its talents and its crafts. The previous season, he had introduced African kangas to the couture catwalk; this time, hypercasual, jewelled, slip-on sports shoes, worn with cocktail gowns that had taken hundreds of Nike Air Max 90 Hombre Rojas hours of work. It was the ultimate fashion statement.

Stan Smith holds up the Wimbledon Nike Roshe Run Femme Blanchetrophy in 1972
Stan Smith with Wimbledon trophy in 1972 (Rex)
“The most impressive and influential of fashion at the top end has nearly always come from the bottom end,” says Josh Sims, author of 100 Ideas that Changed Street Style. “There’s a long-held theory that it trickles down but I think the most profound trends have always been – when I say profound, I don’t mean seasonal, more cultural – have always been product trickling up.”
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