Adidas ZX Flux Donna

Adidas ZX Flux Donna

Postautor: sooo » 28 sty 2019, o 05:19

When it was first released in 2000, the Nike Air Presto was one of the Swoosh’s most innovative sneakers. Dubbed a “T-shirt for your feet,” it was designed to fit Adidas ZX 750 Mens immaculately with unmatched comfort. Co-designed by Tobie Hatfield, brother of legendary sneaker designer Tinker Hatfield, the Air Presto grandfathered the Nike Free program, whose goal was to give runners an experience as close to barefoot running as possible.

The Presto was a huge success upon release thanks in part to Nike’s incredible marketing campaign, which involved 13 colorways Nike Air Huarache Womens released simultaneously and each assigned a “character.” Each colorway had its own TV spot, featuring art direction by Monica Taylor and character nicknames courtesy of Dylan Lee, with the campaign overseen by legendary ad agency Wieden+Kennedy.

But the Presto was soon swallowed up by the Free running line, which Nike had started to push as its premier running program. Over the next decade, the sneaker found its way back into the public consciousness, Adidas Superstar Mujer albeit as a lifestyle shoe. Since then, the model has had several big moments thanks to limited, highly sought-after collaborations with ACRONYM and Virgil Abloh’s OFF-WHITE label. While both the ACRONYM and OFF-WHITE versions are reselling for several times their retail price, Air Presto enthusiasts such as Highsnobiety’s Timothy Suen point to another iconic collaboration: the Nike Air Max Thea Donna Hello Kitty x Nike Air Presto.

“This collaboration deserves grail status Nike Air Presto Womens for so many reasons,” says Tim. “Most significantly, it’s the people behind the project: Hiroshi Fujiwara and Steven Smith. When the godfather of streetwear and the designer of the InstaPump Fury spam Japan’s most iconic cartoon character onto one of Nike’s best silhouettes, you know something good’s going to happen.”

Most outlets covering the Hello Kitty Air Presto have Nike Air Max Thea Femme overlooked Smith’s involvement in the project, wrongly attributing both main colorways — pink and black — to Fujiwara. We’re here to set the record straight and give you a little more insight into the story of the Hello Kitty x Nike Air Presto.

The collaboration consisted of four sneakers in total, one — the white/pink version — was designed by Fragment’s Fujiwara, while a second — in a black/blue colorway — was designed by Smith, the man behind the Reebok Adidas ZX Flux Donna InstaPump Fury and Nike Zoom Air Spectrum. Two other pairs were also seen in promotional materials ahead of the proposed release, but the Fujiwara and Smith pairs are by far the most talked about.

The Hello Kitty Air Presto was part of a project to celebrate the character’s 30th anniversary in 2004. Initially, according to Smith, the pack was supposed to get a limited-but-available Nike Air Presto Mujer release. But ultimately only an estimated 12 pairs of each colorway made their way to friends and family of Nike and Hello Kitty maker Sanrio. “I’m not sure why they became so limited,” says Smith. “The original plan was for 500 of each style when the project was first presented to me.”
sooo
 
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Re: Adidas ZX Flux Donna

Postautor: watchesbiz » 10 lip 2019, o 04:03

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Re: Adidas ZX Flux Donna

Postautor: nicewatch » 27 lip 2019, o 06:05

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