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contracts with some celebrity athletes which can draw attention to their products such as Tiger Woods, Ronaldo. This has created a relatively high level of Nike's awareness. Besides that, Nike also employed a large amount of advertisements through the mass media (Goldman S, 2000, pp 154). Nike's brand images, including the Nike's name and the trademark are considered to represent one of the most recognizable brands in the world. The Nike name and associated trademarks have appeared from players' shirts, pants and everywhere. Their aggressive advertising campaigns, celebrity endorsements and quality products all enhance their brand and image. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success.
Although Nike's marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too. The negative implications that will identify in this assignment are high cost incurred, influence of spokesperson, and competitors.
From November 30, 1978, when Nike officially began its premise, until now; it has grown exponentially. Created as a footwear distributor, it now not only distributes but also develops and designs athletic footwear, apparel, and many other athletic accessories, including sport equipment. Its product line currently consists of shoes designed for running, training, basketball, soccer, and even children's shoes as well as sport-inspired urban footwear. In addition, Nike markets shoes designed for baseball, lacrosse, football, cheerleading, volleyball, walking, skateboarding, wrestling, and other athletic uses. Moreover, "Nike sells a line of performance equipment under the Nike brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment and other equipment designed for sports activities." (NYSE Euronext, 2007 Nike Air Max 90 Mens
) After passing competitor Adidas in market share in the late 1970's, Nike has become the world's largest shoe and sport clothing supplier.
If you were unable to get your hands on the Nike Air Griffey Max 1 "Metallic Platinum" earlier this year, you'll soon be able to fill that void in your Swingman collection. Following the limited quickstrike release this past summer, the Nike air max 90 "Metallic Platinum" is scheduled to return as a general release on Black Friday. Since this is the same day the Air Jordan 7 Premio "Bin 23¡å and Air Jordan 13 "Flint Grey" release, as well as the Air Force 1 Foamposite in Black, you may want to secure yourself a pair of these now if you have any interest in them, this way you can set your sights on other harder-to-get releases. Eastbay has them available for pre-order in sizes up to 15 for $140 with a ship date set for November 26th, the same day the sneakers hit retailers.Luo Erfu not understand their Chinese students on the Nike, Adidas, these respected brands. These air max 2009 brands in Europe and America are indeed of good quality, modern design of the brand, but it is only known - "This is the brand of shoes to wear, so you can actually add a little bounce, but will not make you superior." Good monks chanting outside, it seems that all foreign brands into China will have a process to be myths. Coca-Cola had to enter the Chinese market, had been presented as a worthy friends and relatives in the New Year's precious gift of the season, but now who would think to drink Coca-Cola is a worthwhile thing to show off? Perhaps, under the impact of the domestic brands, Adidas and Nike, sooner or later will return to normal brand identity, but it is precisely because this is the myth, the process of being elevated, so now that Nike and Adidas decided to lower the price, into the second and third tier cities and when the domestic brands head-on confrontation, nothing out of a big strategic advantage.
The video presentation featured slow-motion clips of Jordan's college career and some of his high-flying Olympic moves with a background of then hit music "Jump" by the Pointer Sisters. Nike shoes Head Designer, Peter Moore presented sketches of Nike Shox Shoes, jumpsuits, and sports apparel, all in black and red. Michael's remarks upon seeing the designs were less than enthusiastic. He is reported to have said: "I can't wear that shoe, those are Devil colors"
Since Nike has implemented several marketing strategies, it had incurred high costs in producing and promoting its products. The costs are increase among handling inventory, designing, advertising and production. (Abhiroopsur, 2009) Beyon Nike Air Max 90 Premium EM Mens
d that, the inflation had raised the costs of raw materials and transportation. To deal with these problems, Nike has increased the products' prices and reduces its marketing budget. Therefore, this could hurt the long-term growth of the Nike. (Taulli, 2011) According to Boggan (2001), Nike had also employed child labor in Cambodia to reduce its production and labour costs. This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike. (Boggan, 2001) Furthermore, Nike has been using child labour i Nike Air Max 90 VT Mens
n the production of its soccer balls in Pakistan. (TED, 2011)