Adidas ZX Flux Femme grty

Adidas ZX Flux Femme grty

Postautor: sooo » 2 sie 2019, o 07:13

To celebrate the launch of the Nike Air Max 97 Metallic Gold, Sneakersnstuff connected with Trinity Tafari of Tafari Gold. Describing himself as ”Sweden’s first and only grill-maker” Trinity’s fascination with gold started from an early age, and turned into a fascination for bespoke jewelry and grill-making. When he couldn’t buy grills for himself, he simply apprenticed himself to a retiring dental technician and learned the tools of the trade first hand.

The word spread fast and the gold rush was on. Before long his client base expanded to the Swedish music scene and beyond. Early clients included Stockholm based artists ro$ and Michel Dida with whom Sneakersnstuff linked up to capture the Air Max 97’s golden colourway accessorized with some custom Sneakersnstuff and Nike mouth pieces. Nike Air Max 720 Dames Turning heads, draped in gold. Images by Gustav Stegfors for Sneakersnstuff.

Co-founders Phil Knight and Bill Bowerman settled on “Aztec,” according to Knight’s autobiography. But industry giant Adidas had a track spike called “Azteca Gold” and was allegedly threatening to sue.

Chewing over their choices, the Oregon entrepreneurs fired the first volley of a decades-long rivalry with the German shoemaker. Knight explained how their displeasure with Adidas led to the eventual selection. “Who was that guy who kicked the (crap) out of the Aztecs?” Bowerman asked Knight. “Cortez,” he responded. “Okay,” Bowerman said, “let’s call it the Cortez.”

In the 50 years since that fateful (if impolitic) branding decision, Nike Air Zoom Pegasus 33 Mujer Nike became both commercial behemoth and cultural phenomenon, catering to the feet of athletes and couch potatoes alike. Nike Air Max 95 Damen

But by last year, the tide of the long battle had turned. Adidas AG was once again ascendant via two sneakers originally designed in the 1960s: the Stan Smith and the Superstar. They outsold every other kick in America and sent Adidas’s share of the U.S. footwear market skyward by 83 percent—with much of those gains swiped from Nike.

Beaverton, Oregon-based Nike Inc. was losing ground for the first time in decades. Future orders fell 4 percent in three months ended February, from both retail partners and the company’s own stores. Every geographic region, save emerging markets, posted a major drop in business.

Nike really needed a winner—a surefire hit that would once again fill sidewalks and stadiums with Nike Air Max 95 Femme Swooshes, from the runways of SoHo to the pressure-sensing track that Knight bought for the University of Oregon. In Nike Air Max 95 Dam September of last year, Chief Executive Officer Mark Parker started laying the groundwork. He told analysts and investors that, like Adidas, Nike would look to past successes to win today’s market. The Cortez, he announced, would be making a comeback.

The reboot was big, even by Nike standards. In May, the company enlisted supermodel Bella Hadid for an elaborate photo shoot. First she reclined across the bench seat of a massive, Jimmy Carter-era car, the sneakers brilliant against the brown velour. Next she sat on a metallic-gold BMX bike, her shoes stuffed with white-cotton dad socks. Then she squatted down with a tiny skateboard, wearing a sports-bra and high-waisted, flared jeans, a nod to a decades-old Adidas ZX Flux Femme shot of 1970s favorite Farrah Fawcett.

A few months later, Nike expanded the Cortez campaign, hiring Kendrick Lamar to be Adidas Nmd Mujer its pitchman, a partnership the musician blasted on social media with a plug for the old/new shoe.

Meanwhile, the company whipped its designers and factories up to speed, cranking out a steady stream of special Cortez editions to complement the classic iteration, with its red swoosh and blue stripe—what sneaker fanatics call “the Forest Gumps.” In May, there was the “Compton” colorway, flicking at the shoe’s popularity in Los Angeles street culture, and the “Kenny Moore” collection, a reference to an Oregon track star. In June, the company dropped a pair featuring its popular Flyknit upper material. In July, there was another collection, this time a collaboration with Mister Cartoon, a designer best known Asics Gel Lyte 5 Dames for celebrity tattoos and graffiti.
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